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Taking the 'Report' out of Reporting

Posted by AGI on January 23, 2007 08:42 PM |


We're all for a catchy literary quip just as much as the next guy. Really. And that's why AGI was amused to read the headline of reporter John King's article, 'Hayward's redevelopment trying to take the 'sub' out of suburban,' in the San Francisco Chronicle today.

The article is about the identity of downtown Hayward, both real and imagined. 'Real' referring to the reporter's stroll down main street and conversations he had with long-time residents like the local book store manager. 'Imagined' essentially referring to our Hayward project's marketing, and its claim that downtown Hayward offers a vibrant, urban lifestyle.

I don't know the Chron's take on 'vibrant' and 'urban,' but we usually look for well-planned public transportation, a university never hurts, and central location in one of the most forward thinking economies can't be bad. Oh, and did someone say microbrewery? First round's on us! It's a start, at least.

The article draws a comparison between downtown Hayward and "Greenwich Village." Come on, play fair. That's like saying the Legion of Honor is lacking because it's not the Louvre.

Does Hayward have additional room to grow? Of course. But if you really give it a shot, you'll find that it does have the sophistication the Chron seems to doubt. And I'll bet them a Pulitzer they can't find a place in the Village for $295,000.

 

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Developing real estate in living, breathing communities is a balancing act, an art, and a challenge. In Keeping It Real, we're providing a small window into the complexities of our work at AGI Capital. And we're opening up the conversation for you, too. Please find more on the thinking behind this project, here.

 

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